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Terms of Service

Last updated: October 9, 2026

LocalLift is operated by McNulty Remodeling and Real Estate LLC, doing business as "Most Valuable Plumber" ("we", "us", "our"). When you use LocalLift you are entering into an agreement with McNulty Remodeling and Real Estate LLC.

1. Acceptance

By using LocalLift, including the free scan, you agree to these Terms. If you do not agree, please do not use the service. If you use LocalLift for a business, you confirm you have authority to accept these Terms on its behalf; if you use it as an individual, you confirm you are of legal age.

2. The service

LocalLift scans websites for local search and technical SEO issues. The free scan shows a visibility score. LocalLift Lite ($19.99/month) shows the list of issues found and why they matter. LocalLift Pro ($75/month) adds step-by-step fix recommendations you follow yourself, plus scan history and re-scans. Scores and recommendations are guidance only; we do not guarantee any particular search ranking or result.

3. Your account

Keep your login details confidential; you are responsible for activity under your account. Provide accurate information and keep it up to date. Only scan websites you own or are authorized to analyze.

4. Acceptable use

You must not misuse LocalLift, including by:

  • using it for any unlawful purpose, fraud, or spam;
  • infringing anyone's intellectual property or other rights;
  • interfering with security — uploading malware, probing or attacking our systems or anyone else's, or scraping the service;
  • reverse engineering, reselling, or redistributing the service, or circumventing its limits.

5. Intellectual property and licence

We own LocalLift and all related software, content, documentation, and branding. We grant you a limited, non-exclusive, non-transferable right to use the service within your plan. You keep ownership of your website; you let us fetch and analyze the pages you submit only to provide the service.

6. Payments, subscriptions, and our reseller

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.

Payment, billing, taxes, renewals, cancellations, and refunds are governed by Paddle's Buyer Terms. Subscriptions renew monthly until cancelled. If you cancel, you keep access until the end of the month you have paid for. Every subscription is covered by a 30-day money-back guarantee — see our Refund Policy.

7. Service availability

We work to keep LocalLift running well but do not guarantee it will be uninterrupted or error-free. To the fullest extent permitted by law, the service is provided "as is" without implied warranties of merchantability or fitness for a particular purpose.

8. Suspension and termination

We may suspend or end your access if you materially breach these Terms, fail to pay, create a security or fraud risk, or repeatedly or seriously violate our policies. You may stop using LocalLift at any time. When access ends, we may delete your scan history after a reasonable period.

9. Liability

To the extent permitted by law, we are not liable for indirect, consequential, or special damages (such as lost profits, data, or goodwill), and our total liability is limited to the fees you paid us in the 12 months before the claim. Nothing here limits liability for fraud, death, or personal injury where the law does not allow it.

10. General

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-laws rules. Any dispute arising out of these Terms will be resolved in the state or federal courts located in New York, and each party consents to the exclusive jurisdiction and venue of those courts.

We may update these Terms; continued use after an update means you accept the new version. You may not transfer your account without our consent; we may assign these Terms as part of a merger or sale. Neither party is responsible for delays caused by events beyond reasonable control.

11. Contact

Questions about these Terms, or a request relating to your account, can be emailed to mvpbuffalony@gmail.com. Refunds are handled by Paddle — see our Refund Policy.